• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Video computer-assisted self-interviewing (VCASI), sometimes referred to as audio-visual CASI (AVCASI), involves administration of an electronic self-administered questionnaire, which includes prerecorded video clips of an interviewer asking survey questions. This mode of data collection is an extension of audio computer-assisted self-interviewing (ACASI). Responses are recorded either by keyboard, mouse, or touch screen data entry. This technique is typically used in two settings. First is in conjunction with a face-to-face computer-assisted interview, where part of the interview is conducted by the interviewer and part is left to the respondent using the computer in a self-administered mode. Second is in a completely self-administered setting where the CASI questionnaire runs on a stand-alone terminal or kiosk. In an interviewer-administered setting, the respondent uses headphones for complete privacy. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles