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A reverse directory is a residential telephone directory that has been converted from a surnamed alphabetically ordered listing to a street name ordered listing. Reverse directory sampling refers to the selection of a sample of address listings—which may be residential, nonresiden-tial, or both—from a reverse directory. The selection of a sample from a reverse directory involves the random selection of these address listings. This can be accomplished by determining the number of pages in the directory and first selecting a systematic random sample of pages. For each selected page, one or more address listings can then be selected also using systematic random sampling. This approach assumes that the pages in the reverse directory contain approximately the same number of address listings.

Today, such manual sampling procedures ...

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