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In constructing a survey questionnaire there are a number of response formats that can be used in asking respondents about their views on various topics. One of the most commonly used formats in survey questionnaires is the rating, or rating scale.

As the name implies, ratings are regularly used in surveys to evaluate an object along some dimension, such as performance or satisfaction. In a typical rating question, respondents are asked to make judgments along a scale varying between two extremes, such as from “very good” to “very poor,” or “extremely positive” to “extremely negative,” and the like. The following illustrates a common rating scale question: How would you rate the job (PERSON'S NAME) is doing as governor… Would you say she is doing an excellent ...

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