• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Nonresponse refers to the people or households who are sampled but from whom data are not gathered, or to other elements (e.g. cars coming off an assembly line; books in a library) that are being sampled but for which data are not gathered. The individual nonres-pondents on a survey contribute to the nonresponse rate, the aggregate tally of how many did not provide data divided by how many “should” have. One minus the nonresponse rate is, of course, the overall response rate.

Classification

Calculating nonresponse is not as simple as it initially seems. One survey may have mainly nonrespondents who could not be reached (i.e. contacted) by the researchers. Another reaches most of the sampled persons, but a large proportion refuse the survey. A third has ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles