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Internet surveys refer to surveys that sample respondents via the Internet, gather data from respondents via the Internet, or both. Using the Internet to conduct survey research provides a great many opportunities and a great many challenges to researchers.

Background and Overview

Sample surveys have developed considerably over the past 70 years and have become the major source for the vast majority of empirical data, available today, on society, opinions, economics, and consumer preferences. Until the 1970s almost all survey work was carried out by pencil-and-paper questionnaires. Most of the collection was by means of face-to-face personal interview visits at the respondents' home or business. A small part of survey collection was by self-administered questionnaires, sometimes delivered and collected by interviewers and sometimes collected via mail. In ...

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