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Debriefing in survey research has two separate meanings. It is used to refer to the process whereby qualitative feedback is sought from the interviewers and/or respondents about interviews conducted and surrounding survey processes. It also is used to refer to the process whereby “justified” deception has been used by the researchers, and, following ethical research practices, respondents are then debriefed after the study ends to explain the deception to them and try to undo any harm that may have been caused by the deception.

Debriefing to Gain Qualitative Feedback

Debriefmgs for the purpose of gaining qualitative feedback occur in three critical phases:

  • During survey development
  • Ongoing during survey administration
  • Upon survey completion

Debriefmgs during survey development are the most common and the most valuable. In such debriefmgs, information ...

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