Every day young people are inundated with images of alcohol-related products and messages depicting drinking as acceptable behavior. It is commonplace for alcohol advertising to be seen among popular teenage television shows, highlighted in movies, depicted within the pages of magazines, and posted on billboards, as well as heard on local radio stations frequently listened to by minors. Advertising of alcoholic beverages and its influence on both individual consumption and the potential for abuse is understood by professionals in the field of substance abuse considerably differently from the way it is understood by large alcohol-producing corporations. The alcohol industry argues advertising does not promote drinking but rather is a vehicle for producers to increase their share of the market and drive down competition. Those in ...

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