Information Dissemination

Prevention is a process of influencing people to change their behavior by adopting positive behaviors or avoiding negative ones. The work of prevention is accomplished through a variety of strategies that differ in their form, intensity, and expected outcome. Information dissemination is one of six specific strategies identified by the U.S. national Center for Substance Abuse Prevention as essential to a comprehensive community approach to preventing substance abuse. Other prevention strategies include education, alternatives, problem identification and referral, community-based process, and environmental strategies.

Information dissemination is characterized by oneway communication from the source to the audience, with limited contact between the two. This strategy can involve a single message or multiple messages designed to be delivered on a repeated or sequential basis. Examples of information ...