• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

“McDonaldization”

At its origins, the concept of “McDonaldization” involved an effort to bring Max Weber's early-20th-century theory of rationalization into the late 20th century. In doing so, it sought to replace Weber's paradigm for the process—the bureaucracy—with the fast food restaurant. The ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles