Content and Text Analysis

The methods of content analysis and text analysis are used by social scientists and researchers when they gather data through different kinds of surveys, questionnaires, interviews, narratives, and formal or informal conversations. In each of these instances of research, various types of texts, both written and spoken, are produced. In many cases, the data accumulated are substantial and need systematic, rational, or consistent organization, processing, and analysis in order to produce meaningful research results, and draw viable and valid conclusions that would be used in further policymaking. Thus, both methods facilitate the transformation of voluminous and disorganized raw data into a meaningful analyzable material, but in different ways and using different techniques.

Content analysis is the longest established empirical method of social investigation. Content analysis is ...