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“Disneyization” refers to “the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world” (Bryman 1999:26). The term was devised as a parallel concept to George Ritzer's (1993) notion of “McDonaldization”; indeed, the foregoing definition is an adaptation of his definition of McDonaldization. The term does not refer to the spread of theme parks throughout the globe, though that is undoubtedly happening, but to the diffusion of the principles that the Disney theme parks exemplify. The Disney theme parks are merely emblematic of the large-scale principles to which the term refers.

In outlining the nature of Disneyization, Bryman identifies four components of the process:

  • Theming. This term refers ...
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