• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Simulation refers to a theory proposing the absolute loss of reality in contemporary society. Often associated with postmodernism, the theory's major protagonist, Jean Baudrillard, moved from an attempt to update Marxism to a refusal of all political doctrines on the grounds of the fundamentally illusory nature of society and meaning. Reacting against the structuralist school, Baudrillard proposed that what is perceived as the social is really an effect of the self-replication of a code. The term code derives from structural linguistics, where it denotes the unit of discourse; from genetics; and from information science. Amalgamating these concepts with a residual Marxism and with the media theory of Marshall MacLuhan, Baudrillard proposed that the equivalence of commodities in exchange implied the equivalence of signs in communication. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles