• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Hyperreality is a concept most closely associated with the work of one of today's most preeminent postmodern social theorists, Jean Baudrillard (b. 1929). Most simply, it means more real than real (e.g., the realities depicted in “reality television” shows). However, there is much more to the context and uses of this term that help give it deeper and richer meaning.

For Baudrillard, the contemporary world is one where modernity has given way to implosions, simulations, and a sense of hyperreality. He argues that there is no longer any truth or reality, and so signs no longer stand for anything; they no longer represent anything that is real. Instead, we live in “the age of simulation” (1983:4). At first, these simulacra are reproductions of actual objects ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles