• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

The semantic differential (SD) is a technique developed during the 1940s and 1950s by Charles E. Osgood to measure the meaning of language quantitatively. Words may have different meanings to different individuals as a function of their experiences in the world. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles