• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Qualitative Content Analysis

Qualitative content analysis examines significant aspects of texts that are not amenable to quantitative techniques. Such techniques measure patterns of frequency and regularity in a large number of texts, but as Siegfried Kracauer (1952–1953) once argued in a key paper, what ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles