Affect refers to the positive or negative personal reactions or feelings that we experience. Affect is often used as an umbrella term to refer to evaluations, moods, and emotions. Affect colors the way we see the world and how we feel about people, objects, and events. It also has an important impact on our social interactions, behaviors, decision making, and information processing.

Distinctions among Types of Affect

Evaluations are general positive or negative feelings in response to someone or something specific. For example, if you experience negative feelings in response to your new roommate, your evaluation of the person is based upon these feelings. Such evaluations are said to be affect based.

Moods, like evaluations, are also experienced as general positive or negative feelings; however, they are not ...

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