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Barnum Effect
Definition
The Barnum effect refers to personality descriptions that a person believes applies specifically to them (more so than to other people), despite the fact that the description is actually filled with information that applies to everyone. The effect means that people are gullible because they think the information is about them only, when in fact the information is generic.
History and Modern Usage
The Barnum effect came from the phrase by the circus showman P. T. Barnum who claimed a “sucker” is born every minute. Psychics, horoscopes, magicians, palm readers, and crystal ball gazers make use of the Barnum effect when they convince people that their description of them is highly special and unique and could never apply to anyone else.
The Barnum effect has been studied or ...
- Action Control
- Action Identification Theory
- Adaptive Unconscious
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- Approach-Avoidance Conflict
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- Rubicon Model of Action Phases
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- Rejection
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- Recency Effect
- Representativeness Heuristic
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- Thematic Apperception Test
- Traits
- Uniqueness
- Prejudice
- Problem Behaviors
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- Altruism
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- Attraction
- Bystander Effect
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- Decision Model of Helping
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- Gratitude
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- Prisoner's Dilemma
- Prosocial Behavior
- Public Goods Dilemma
- Reciprocal Altruism
- Religion and Spirituality
- Search for Meaning in Life
- Volunteerism
- Self
- Actor–Observer Asymmetries
- Apparent Mental Causation
- Barnum Effect
- Basking in Reflected Glory (BIRGing)
- Brainwashing
- Close Relationships
- Collective Self
- Contingencies of Self-Worth
- Deindividuation
- Downward Social Comparison
- Ego Shock
- Egocentric Bias
- Escape Theory
- Executive Function of Self
- Exemplification
- Facial-Feedback Hypothesis
- Identity Crisis
- Illusion of Control
- Illusion of Transparency
- Impression Management
- Independent Self-Construals
- Ingratiator's Dilemma
- Interdependent Self-Construals
- Introspection
- Looking-Glass Self
- Mental Control
- Mere Ownership Effect
- Misattribution of Arousal
- Moral Development
- Mortality Salience
- Name Letter Effect
- Objectification Theory
- Optimal Distinctiveness Theory
- Overjustification Effect
- Personal Space
- Phenomenal Self
- Positive Illusions
- Procrastination
- Projection
- Psychological Entitlement
- Reactance
- Regulatory Focus Theory
- Roles and Role Theory
- Schemas
- Self
- Self-Affirmation Theory
- Self-Attribution Process
- Self-Awareness
- Self-Categorization Theory
- Self-Complexity
- Self-Concept
- Self-Concept Clarity
- Self-Control Measures
- Self-Deception
- Self-Defeating Behavior
- Self-Determination Theory
- Self-Disclosure
- Self-Discrepancy Theory
- Self-Efficacy
- Self-Enhancement
- Self-Esteem
- Self-Esteem Stability
- Self-Evaluation Maintenance
- Self-Expansion Theory
- Self-Fulfilling Prophecy
- Self-Handicapping
- Self-Monitoring
- Self-Perception Theory
- Self-Presentation
- Self-Promotion
- Self-Reference Effect
- Self-Regulation
- Self-Reports
- Self-Serving Bias
- Self-Stereotyping
- Self-Verification Theory
- Social Comparison
- Social Identity Theory
- Spotlight Effect
- Stigma
- Symbolic Self-Completion
- Terror Management Theory
- Threatened Egotism Theory of Aggression
- Uniqueness
- Value Priorities
- Zeal
- Social Cognition
- Accessibility
- Accountability
- Action Identification Theory
- Actor–Observer Asymmetries
- Adaptive Unconscious
- Alcohol Myopia Effect
- Anchoring and Adjustment Heuristic
- Assimilation Processes
- Associative Networks
- Attention
- Attribution Theory
- Attributional Ambiguity
- Attributions
- Automatic Processes
- Availability Heuristic
- Bad Is Stronger Than Good
- Barnum Effect
- Base Rate Fallacy
- Basking in Reflected Glory (BIRGing)
- Belief Perseverance
- Blaming the Victim
- Central Traits Versus Peripheral Traits
- Confirmation Bias
- Consciousness
- Contrast Effects
- Controlled Processes
- Correspondence Bias
- Correspondent Inference Theory
- Counterfactual Thinking
- Creativity
- Curiosity
- Debiasing
- Defensive Attribution
- Depressive Realism
- Diagnosticity
- Dilution Effect
- Discounting, in Attribution
- Distinctiveness, in Attribution
- Downward Social Comparison
- Dual Process Theories
- Egocentric Bias
- Emotional Intelligence
- Encoding
- Excuse
- Expectancy Effects
- Expectations
- Eyewitness Testimony, Accuracy of
- False Consciousness
- False Consensus Effect
- False Uniqueness Bias
- Focalism
- Fundamental Attribution Error
- Gain–Loss Framing
- Gambler's Fallacy
- Halo Effect
- Heuristic Processing
- Heuristic-Systematic Model of Persuasion
- Hostile Attribution Bias
- Hostile Media Bias
- Hot Hand Effect
- Illusory Correlation
- Implicit Personality Theory
- Inference
- Integrative Complexity
- Interpersonal Cognition
- Justice Motive
- Just-World Hypothesis
- Kelley's Covariation Model
- Lay Epistemics
- Lowballing
- Matching Hypothesis
- Meaning Maintenance Model
- Memory
- Metacognition
- Mimicry
- Mind-Wandering
- Misattribution of Arousal
- Moral Emotions
- Moral Reasoning
- Motivated Cognition
- Motivated Reasoning
- MUM Effect
- Nonconscious Processes
- Norms, Prescriptive and Descriptive
- Omission Neglect
- Person Perception
- Personality Judgments, Accuracy of
- Person-Positivity Heuristic
- Positive–Negative Asymmetry
- Primacy Effect, Attribution
- Primacy Effect, Memory
- Priming
- Projection
- Prototypes
- Recency Effect
- Responsibility Attribution
- Risk Appraisal
- Salience
- Satisficing
- Schemas
- Scripts
- Self-Fulfilling Prophecy
- Self-Reference Effect
- Self-Serving Bias
- Self-Verification Theory
- Shifting Standards
- Similarity-Attraction Effect
- Social Categorization
- Social Cognition
- Social Cognitive Neuroscience
- Social Comparison
- Social Impact Theory
- Social Projection
- Spontaneous Trait Inferences
- Spreading of Alternatives
- Subliminal Perception
- Subtyping
- Symbolic Interactionism
- Theory of Mind
- Thin Slices of Behavior
- Three-Dimensional Model of Attribution
- Transactive Memory
- Value Pluralism Model
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