Bad Is Stronger Than Good


Bad is stronger than good refers to the phenomenon that the psychological effects of bad things outweigh those of the good ones. Bad usually refers to situations that have unpleasant, negative, harmful, or undesirable outcomes for people, while good usually refers to situations that have pleasant, positive, beneficial, or desirable outcomes for people. Bad things have stronger effects than good things for virtually all dimensions of people's lives, including their thoughts, their feelings, their behavior, and their relationships. Few topics in social psychology have approached the generality and validity of bad is stronger than good across such a broad range of human behavior.

Context and Importance

The bad is stronger than good phenomenon is at the heart of a centuries-old debate, namely, the relative importance of good ...

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