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Sleeper Effect
Definition
A sleeper effect in persuasion is a delayed increase in the impact of a persuasive message. In other words, a sleeper effect occurs when a communication shows no immediate persuasive effects, but, after some time, the recipient of the communication becomes more favorable toward the position advocated by the message. As a pattern of data, the sleeper effect is opposite to the typical finding that induced opinion change dissipates over time.
Discovery and Original Interpretation
The term sleeper effect was first used by Carl Hovland and his research associates to describe opinion change produced by the U.S. Army's Why We Fight films used to improve the morale of the troops during World War II. Specifically, Hovland found that the film The Battle of Britain increased U.S. Army ...
- Action Control
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- Influence
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- Minority Social Influence
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- Sleeper Effect
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- Self-Fulfilling Prophecy
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- Sexual Economics Theory
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- Prisoner's Dilemma
- Prospect Theory
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- Risk Taking
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- Sequential Choice
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- Spreading of Alternatives
- Sunk Cost
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- Bystander Effect
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- Barnum Effect
- Basking in Reflected Glory (BIRGing)
- Brainwashing
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- Deindividuation
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- Illusion of Control
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- Impression Management
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- Introspection
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- Mental Control
- Mere Ownership Effect
- Misattribution of Arousal
- Moral Development
- Mortality Salience
- Name Letter Effect
- Objectification Theory
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- Overjustification Effect
- Personal Space
- Phenomenal Self
- Positive Illusions
- Procrastination
- Projection
- Psychological Entitlement
- Reactance
- Regulatory Focus Theory
- Roles and Role Theory
- Schemas
- Self
- Self-Affirmation Theory
- Self-Attribution Process
- Self-Awareness
- Self-Categorization Theory
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- Self-Concept
- Self-Concept Clarity
- Self-Control Measures
- Self-Deception
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- Self-Determination Theory
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- Self-Efficacy
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- Self-Evaluation Maintenance
- Self-Expansion Theory
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- Self-Handicapping
- Self-Monitoring
- Self-Perception Theory
- Self-Presentation
- Self-Promotion
- Self-Reference Effect
- Self-Regulation
- Self-Reports
- Self-Serving Bias
- Self-Stereotyping
- Self-Verification Theory
- Social Comparison
- Social Identity Theory
- Spotlight Effect
- Stigma
- Symbolic Self-Completion
- Terror Management Theory
- Threatened Egotism Theory of Aggression
- Uniqueness
- Value Priorities
- Zeal
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- Accessibility
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- Action Identification Theory
- Actor–Observer Asymmetries
- Adaptive Unconscious
- Alcohol Myopia Effect
- Anchoring and Adjustment Heuristic
- Assimilation Processes
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- Attention
- Attribution Theory
- Attributional Ambiguity
- Attributions
- Automatic Processes
- Availability Heuristic
- Bad Is Stronger Than Good
- Barnum Effect
- Base Rate Fallacy
- Basking in Reflected Glory (BIRGing)
- Belief Perseverance
- Blaming the Victim
- Central Traits Versus Peripheral Traits
- Confirmation Bias
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- Correspondence Bias
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- Encoding
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- Eyewitness Testimony, Accuracy of
- False Consciousness
- False Consensus Effect
- False Uniqueness Bias
- Focalism
- Fundamental Attribution Error
- Gain–Loss Framing
- Gambler's Fallacy
- Halo Effect
- Heuristic Processing
- Heuristic-Systematic Model of Persuasion
- Hostile Attribution Bias
- Hostile Media Bias
- Hot Hand Effect
- Illusory Correlation
- Implicit Personality Theory
- Inference
- Integrative Complexity
- Interpersonal Cognition
- Justice Motive
- Just-World Hypothesis
- Kelley's Covariation Model
- Lay Epistemics
- Lowballing
- Matching Hypothesis
- Meaning Maintenance Model
- Memory
- Metacognition
- Mimicry
- Mind-Wandering
- Misattribution of Arousal
- Moral Emotions
- Moral Reasoning
- Motivated Cognition
- Motivated Reasoning
- MUM Effect
- Nonconscious Processes
- Norms, Prescriptive and Descriptive
- Omission Neglect
- Person Perception
- Personality Judgments, Accuracy of
- Person-Positivity Heuristic
- Positive–Negative Asymmetry
- Primacy Effect, Attribution
- Primacy Effect, Memory
- Priming
- Projection
- Prototypes
- Recency Effect
- Responsibility Attribution
- Risk Appraisal
- Salience
- Satisficing
- Schemas
- Scripts
- Self-Fulfilling Prophecy
- Self-Reference Effect
- Self-Serving Bias
- Self-Verification Theory
- Shifting Standards
- Similarity-Attraction Effect
- Social Categorization
- Social Cognition
- Social Cognitive Neuroscience
- Social Comparison
- Social Impact Theory
- Social Projection
- Spontaneous Trait Inferences
- Spreading of Alternatives
- Subliminal Perception
- Subtyping
- Symbolic Interactionism
- Theory of Mind
- Thin Slices of Behavior
- Three-Dimensional Model of Attribution
- Transactive Memory
- Value Pluralism Model
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