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Simultaneous Choice

Definition

The term simultaneous choice is mostly used in contrast to sequential choice. Both terms refer to the selection of a series of items for subsequent consumption, for example, when selecting a set of three soft drinks to be consumed one per day during the next three days. Simultaneous choice is the choice of several items ahead of time (e.g., selecting all three soft drinks before or on the first day of consumption) whereas sequential choice refers to single decisions, where each item is chosen at the time of its employment (e.g., selecting each of the three soft drinks on the day of its consumption).

Explanation and Details

Simultaneous and sequential choice derive from the area of consumer research. Decision outcomes from simultaneous choice and sequential choice ...

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