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Sequential Choice

Definition

The term sequential choice is mostly used in contrast to simultaneous choice. Both terms refer to the selection of a series of items for subsequent consumption, for example, when selecting a set of snacks to be consumed one per day during the next week. Sequential choice refers to choosing a single product at a time and consuming this product before selecting the next one (e.g., selecting one of the snacks on the day of its consumption). In contrast, simultaneous choice is the selection of several items all at once for consumption one after another over time (e.g., selecting all snacks simultaneously before or on the first day of its consumption).

Explanation and Details

The concepts of sequential and simultaneous choice are used primarily in consumer psychology. Research ...

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