Auto-Motive Model


The auto-motive model as proposed by John Bargh in 1990 describes the complete sequence of goal pursuit—that is, reaching a goal—as a process taking place outside of conscious awareness and control. The term motive is chosen to encompass goals, motives, and values, yet in most cases, research has focused on goals used in a broad sense. The auto-motive model complements self-regulatory models that focus more on the role of conscious goal choice. According to the automotive model, a strong mental link is supposed to develop between goals that individuals chronically pursue and cognitive representations of situations. Thus, due to consistent and repeated pairing, goals are automatically activated given a goal-relevant, so-called critical situation. As a consequence, these automatically activated goals direct behavior without intentional or ...

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