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Preference Reversals
Definition
Preference reversals refer to the observation that there are systematic changes in people's preference order between options. Preference order refers to an abstract relation between two options. It is assumed that when an individual is presented with options A and B, he or she either prefers A to B or prefers B to A (or is indifferent between A and B). Systematic changes refer to the observation that people exhibit different or even reverse preferences for the same options in normatively equivalent evaluation conditions (i.e., conditions that differ at first sight but in which the options that people are presented with have essentially remained the same).
History and Background
The preference reversal phenomenon was first observed in the late 1960s and the early 1970s by Sarah ...
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- Psychological Entitlement
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- Self-Affirmation Theory
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- Self-Reference Effect
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- Self-Reports
- Self-Serving Bias
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- Self-Verification Theory
- Social Comparison
- Social Identity Theory
- Spotlight Effect
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- Uniqueness
- Value Priorities
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- Action Identification Theory
- Actor–Observer Asymmetries
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- Attribution Theory
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- Automatic Processes
- Availability Heuristic
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- Focalism
- Fundamental Attribution Error
- Gain–Loss Framing
- Gambler's Fallacy
- Halo Effect
- Heuristic Processing
- Heuristic-Systematic Model of Persuasion
- Hostile Attribution Bias
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- Hot Hand Effect
- Illusory Correlation
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- Inference
- Integrative Complexity
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- MUM Effect
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- Norms, Prescriptive and Descriptive
- Omission Neglect
- Person Perception
- Personality Judgments, Accuracy of
- Person-Positivity Heuristic
- Positive–Negative Asymmetry
- Primacy Effect, Attribution
- Primacy Effect, Memory
- Priming
- Projection
- Prototypes
- Recency Effect
- Responsibility Attribution
- Risk Appraisal
- Salience
- Satisficing
- Schemas
- Scripts
- Self-Fulfilling Prophecy
- Self-Reference Effect
- Self-Serving Bias
- Self-Verification Theory
- Shifting Standards
- Similarity-Attraction Effect
- Social Categorization
- Social Cognition
- Social Cognitive Neuroscience
- Social Comparison
- Social Impact Theory
- Social Projection
- Spontaneous Trait Inferences
- Spreading of Alternatives
- Subliminal Perception
- Subtyping
- Symbolic Interactionism
- Theory of Mind
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- Three-Dimensional Model of Attribution
- Transactive Memory
- Value Pluralism Model
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