Exemplification is defined as a strategic selfpresentational strategy whereby an individual attempts to project an image of integrity and moral worthiness. A person can accomplish exemplification by presenting himor herself as honest, disciplined, self-sacrificing, generous, or principled. When successful, a person who exemplifies integrity and moral worthiness may be able to influence other people to follow his or her example.

History and Modern Usage

Like other self-presentation strategies, the goal of exemplification is to gain power over others by controlling the perceptions of the actor's character. The power of exemplification comes from the guilt or shame that observers experience in the face of the actor's moral and charitable actions or claims. There are many exemplifiers in history that achieved great political power by engaging in principled and ...

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