Dual attitudes refer to the idea that an individual can have two different attitudes about something—both an implicit attitude and an explicit attitude. The implicit attitude refers to an intuitive response or gut reaction, whereas the explicit attitude refers to a more deliberate, thought-out response. Thus, a past love may evoke both a positive intuitive response (a positive implicit attitude) and a negative deliberated response (a negative explicit attitude). When an individual has different implicit and explicit attitudes toward something, he or she is said to have dual attitudes.


Debate exists about whether intuitive and deliberated responses truly represent different attitudes. One alternative theory is that intuitive and deliberated responses are part of a single attitude. For example, a positive intuitive response to a past love ...

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