Affect Infusion

Definition

Affect infusion occurs when feelings (moods, emotions) exert an invasive and subconscious influence on the way people think, form judgments, and behave in social [Page 17]situations. Affect can influence both the content of thinking and behavior (informational effect), and the process and style of thinking (processing effects). Some examples of affect infusion include (a) forming more negative judgments of a person when in a bad mood, (b) being more cooperative and friendly in a bargaining encounter due to a positive affective state, and (c) paying more systematic attention to the details of a judgmental task when in a negative rather than a positive affective state. Mild, subconscious moods can be an especially important source of affect infusion, and paradoxically, affect infusion is most likely when ...