Encyclopedia of Social Networks

Michael Macy

doi:10.4135/9781412994170

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By: Michael Macy
In:Encyclopedia of Social Networks
Chapter DOI:https://doi.org/10.4135/9781412994170
Subject:Group Processes/Dynamics, Social Networks
Keywords:diffusion; friends; neighbors; nodes; social reinforcement; tie strength; weak ties

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Mark Granovetter's seminal study “The Strength of Weak Ties” shows that people are more likely to hear about a job opening from acquaintances than from friends, even though ties to friends are likely to be stronger. “Strong” and “weak” have a ...

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  Macy, M. (Ed.) (2011). . (Vols. 1-2). SAGE Publications, Inc., https://doi.org/10.4135/9781412994170
  
  Macy, Michael, ed. Encyclopedia of Social Networks. 2 vols. Thousand Oaks, CA: SAGE Publications, Inc., 2011. https://doi.org/10.4135/9781412994170.
  
  Macy, M. ed., 2011. Encyclopedia of Social Networks. Vol. 2. Thousand Oaks, CA: SAGE Publications, Inc. Available at: <https://doi.org/10.4135/9781412994170> [Accessed 26 Mar 2023].
  
  Macy, Michael, editor. Encyclopedia of Social Networks. 2 vols. Thousand Oaks, CA: SAGE Publications, Inc., 2011. Sage Knowledge, 26 Mar 2023, doi: https://doi.org/10.4135/9781412994170.
  
  Macy, Michael. Encyclopedia of Social Networks Vol. 2. Thousand Oaks, CA: SAGE Publications, Inc.; 2011. doi:10.4135/9781412994170
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