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Strategic Communication for Science and Technology

To a greater or lesser extent, scientists and science-performing institutions are in the business of communicating about their research. Peer-to-peer communication characterizes most “scientific” communication, and much of that is moderated through academic journals, professional conferences, and in technical seminars and symposia—many researchers resist or feel uncomfortable engaging in “public” communication about their work. But societal and political pressures are placing increasing pressure on scientists and research institutions not only to communicate to the public about the research they perform, but also to make sure that public communication has the desired impact of broadening public support for the scientific enterprise more broadly. In other words, the purpose is not just to communicate, but to communicate strategically.

For the most part, this entry discusses strategic communications within ...

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