While architecture is often seen culturally as a design-based activity that results in the production of a visually and aesthetically pleasing built environment, the design of sustainable buildings requires an approach that is informed by a knowledge of emergent technologies available to achieve this, as well as a sound grasp of the applied field of “building science.” Practitioners apply these principles in the design of buildings, and architectural technologists inform their work with a functional understanding of the technologies that can be used to reduce a building's energy and materials input demand. Grounding science and technology communication in this way helps to make it relevant, demonstrating to an audience that what may appear to be abstract concepts can be put to use in everyday contexts.

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