Survey Methods

Although definitions and colloquialisms vary, survey research generally refers to the systematic collection of self-report data from a sample of a larger population. When survey methodology is employed, a central ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles