Social Desirability

Social desirability can be conceptualized as an individual’s constant need for social approval and impression management in social interactions. Social desirability has its origin in shared social norms. To conform to ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles