The SAGE Encyclopedia of Educational Research, Measurement, and
                    Evaluation

Magdalena Bielenia-Grajewska

doi:10.4135/9781506326139

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Market Research

By: Magdalena Bielenia-Grajewska
In:The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation
Chapter DOI:https://doi.org/10.4135/9781506326139
Subject:Special & Inclusive Education (general), Emotional Intelligence
Keywords:market research; marketing research

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Market Research

Market research can be defined as a set of activities and approaches aimed at gathering information about companies as well as current and potential customers and their needs, possibilities, and expectations. ...

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  Bielenia-Grajewska, M. (2018). Market research. In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation (Vol. 4, pp. -). SAGE Publications, Inc., https://doi.org/10.4135/9781506326139
  
  Bielenia-Grajewska, Magdalena. "Market Research." In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation, . Thousand Oaks,: SAGE Publications, Inc., 2018. https://doi.org/10.4135/9781506326139.
  
  Bielenia-Grajewska, M. 2018. Market Research. In: The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation. Thousand Oaks,: SAGE Publications, Inc. pp. Available at: <https://doi.org/10.4135/9781506326139> [Accessed 7 Dec 2023].
  
  Bielenia-Grajewska, Magdalena. "Market Research." The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation. Vol. 4. Thousand Oaks,: SAGE Publications, Inc., 2018, pp. . Sage Knowledge, doi: https://doi.org/10.4135/9781506326139.
  
  Bielenia-Grajewska, Magdalena. Market research. In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation. Vol. 4. Thousand Oaks,: SAGE Publications, Inc.; 2018: -. doi:10.4135/9781506326139
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