The SAGE Encyclopedia of Educational Research, Measurement, and
                    Evaluation

Uta J&#252;ttner; Dorothea Schaffner

doi:10.4135/9781506326139

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Laddering

By: Uta Jüttner & Dorothea Schaffner
In:The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation
Chapter DOI:https://doi.org/10.4135/9781506326139
Subject:Special & Inclusive Education (general), Emotional Intelligence
Keywords:decision making

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Laddering

Laddering is a qualitative research technique in which the interviewer asks a series of questions with the aim of identifying higher order drivers of consumer decision making. This entry describes the theoretical ...

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  Jüttner, U., & Schaffner, D. (2018). Laddering. In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation (Vol. 4, pp. -). SAGE Publications, Inc., https://doi.org/10.4135/9781506326139
  
  Jüttner, Uta, and Dorothea Schaffner. "Laddering." In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation, . Thousand Oaks,: SAGE Publications, Inc., 2018. https://doi.org/10.4135/9781506326139.
  
  Jüttner, U. and Schaffner, D. 2018. Laddering. In: The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation. Thousand Oaks,: SAGE Publications, Inc. pp. Available at: <https://doi.org/10.4135/9781506326139> [Accessed 30 Nov 2023].
  
  Jüttner, Uta and Dorothea Schaffner. "Laddering." The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation. Vol. 4. Thousand Oaks,: SAGE Publications, Inc., 2018, pp. . Sage Knowledge, doi: https://doi.org/10.4135/9781506326139.
  
  Jüttner, Uta, and Dorothea Schaffner. Laddering. In The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation. Vol. 4. Thousand Oaks,: SAGE Publications, Inc.; 2018: -. doi:10.4135/9781506326139
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