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Commerce and the Arts

The intersection of arts and commerce is characterized by an inherent tension necessitating practitioners to engage in difficult trade-offs. On the one hand, the commercial environment found within the business world is one that is characterized by profit, or a pursuit of profit, regardless of the specific business model being employed. Indeed, recent studies point toward a belief that corporate values and leadership aspirations, even if inspired from an ethical perspective, are increasingly pushed aside for profit. Money has begun to signal competence and worth, a clear indication of an individual or corporation’s value. The typical business model urges managers to ensure that the goods or services produced by their firm will generate sufficient profit, achieved through either reducing costs in the value chain or ...

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