African Business Ethics

African business ethics has traditionally been considered in a context that views each person as belonging to a group defined by social, religious, political, or geographical parameters. This does not mean that cultural or ethical relativism is necessarily repressed or absent. The continent of Africa encapsulates a rich and diverse cultural dynamic. Although distinctive features of African business ethics can be identified, caution must be exercised in avoiding flattening of identities and popularizing of ethical stereotypes.

In the standard textbook Business and Society, Edmund Marshall identifies three different kinds of ethics based on separate approaches to what is right and what is wrong: (1) social ethics, (2) transcendental ethics, and (3) tactical ethics. He suggests that social ethics (ethics determined from within any particular society) ...

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