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24/7 availability is the concept that something or someone is always accessible, specifically denoting being available 24 hours a day and 7 days a week.Advances in communications technologies have played a fundamental role in both the enabling of constant availability of a person or a business organization and the shift in societal expectations for constant availability. The Internet enables information to be accessible at all times and from any location. Businesses take advantage of the opportunity to make information on their products and services available to customers, as well as the opportunity to use Internet-based applications in order to complete business transactions with anyone, anywhere, and at anytime. Furthermore, cellular telephones, particularly smart phones, have played an important role in increasing consumer expectations, since these ...

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