Nike, Inc.

Nike, Inc., is a high-profile sporting goods and apparel company that engages in the design, development, and marketing of footwear, equipment, apparel, and accessory products worldwide. Although it has had other brands in the past, its products (as of 2017) are marketed under four major brand names: Nike, Jordan, Converse, and Hurley. Nike, which is headquartered in Beaverton, Oregon, just a few miles from Portland, sells its products through a mix of independent distributors, licensees, and subsidiaries. These products are available virtually worldwide. The company has experienced substantial financial and marketing success since its founding in the 1960s and is now the largest fitness clothing company in the world. In 2015, it was ranked 106th on the U.S. Fortune 500 list and 130th on the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles