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Integrity Capital

Integrity capital refers to the financial benefit a company derives from promoting a culture of integrity among its workforce. Surveys have shown that integrity is increasing in value to businesses. Contrary to conventional belief that integrity does not have monetary value, or being too nice would cost businesses profit, the Corporate Executive Board (CEB) has proposed “integrity capital” as a new currency and recommends that companies leverage it to their advantage, even when their economics are in decline.

In a survey of about 130 companies for the level of integrity within their corporate cultures, CEB found that firms scoring the highest marks outperformed those with the lowest by more than 16 percentage points in terms of shareholder returns. Specifically, the top 25% of companies surveyed ...

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