SAGE Reference - Encyclopedia of Research Design

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Theory of Attitude Measurement

In: Encyclopedia of Research Design
Edited by: Neil J. Salkind
Subject:Research Design
Keywords:attitude theory; attitudes; measurement

Attitude can be defined as a tendency to react favorably, neutrally, or unfavorably toward a particular class of stimuli, such as a custom, institutional practice, or national group. There are two challenges a researcher faces when measuring an individual's attitude. First, ...

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  Salkind, N. J. (2010). Theory of attitude measurement. In Encyclopedia of research design (Vol. 1, pp. 1503-1504). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412961288.n459
  
  Salkind, Neil J. "Theory of Attitude Measurement." In Encyclopedia of Research Design, edited by Salkind, Neil J., 1503-4. Thousand Oaks, CA: SAGE Publications, Inc., 2010. https://dx.doi.org/10.4135/9781412961288.n459.
  
  Salkind, N. J. 2010. Theory of Attitude Measurement. In: Neil J. Salkind Editor, 2010. Encyclopedia of Research Design, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1503-1504 Available at: <https://dx.doi.org/10.4135/9781412961288.n459> [Accessed 28 May 2022].
  
  Salkind, Neil J. "Theory of Attitude Measurement." Encyclopedia of Research Design. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2010, pp. 1503-4. SAGE Knowledge. 28 May 2022, doi: https://dx.doi.org/10.4135/9781412961288.n459.
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