• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Focus Group

A focus group is a form of qualitative research conducted in a group interview format. The focus group typically consists of a group of participants and a researcher who serves as the moderator for discussions among the group members. In focus groups, there is ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles