• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Nonprobability sampling is a common technique in qualitative research where researchers use their judgment to select a sample. Unlike probability sampling, where each participant has the same chance of being selected, participants selected using the nonprobability sampling ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles