• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Focus groups are a form of qualitative interviewing that uses a researcher-led group discussion to gener-ate data. Since their reintroduction to social science research in the mid-1980s, focus groups have become a popular method because, like individual interviews, they ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles