SAGE Reference - The SAGE Encyclopedia of Qualitative Research Methods

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Focus Groups

By: David L. Morgan
In: The SAGE Encyclopedia of Qualitative Research Methods
Edited by: Lisa M. Given
Subject:Qualitative Research

Focus groups are a form of qualitative interviewing that uses a researcher-led group discussion to gener-ate data. Since their reintroduction to social science research in the mid-1980s, focus groups have become a popular method because, like individual interviews, they ...

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  Morgan, D. (2008). Focus groups. In L. M. Given (Ed.), The SAGE encyclopedia of qualitative research methods (pp. 353-354). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412963909.n178
  
  Morgan, David L. "Focus Groups." In The SAGE Encyclopedia of Qualitative Research Methods, edited by Lisa M. Given, 353-354. Thousand Oaks, CA: SAGE Publications, Inc., 2008. doi: 10.4135/9781412963909.n178.
  
  Morgan, D 2008, 'Focus groups', in Given, LM (ed.), The sage encyclopedia of qualitative research methods, SAGE Publications, Inc., Thousand Oaks, CA, pp. 353-354, viewed 1 December 2020, doi: 10.4135/9781412963909.n178.
  
  Morgan, David L. "Focus Groups." The SAGE Encyclopedia of Qualitative Research Methods. Ed. Lisa M. Given. Thousand Oaks: SAGE Publications, Inc., 2008. 353-354. SAGE Knowledge. Web. 1 Dec. 2020, doi: 10.4135/9781412963909.n178.
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