SAGE Reference - Encyclopedia of Public Relations

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Co-orientation Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:co-orientation theory

Co-orientation occurs when two or more individuals are simultaneously oriented to one another and to something of mutual interest. The assumption is that individuals behave toward each other based on their perceptions of the other's views ...

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  Heath, R. L. (2005). Co-orientation theory. In Encyclopedia of public relations (Vol. 1, pp. 198-200). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n95
  
  Heath, Robert L. "Co-orientation Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 198-200. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n95.
  
  Heath, R. L. 2005. Co-orientation Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 198-200 Available at: <https://dx.doi.org/10.4135/9781412952545.n95> [Accessed 18 May 2022].
  
  Heath, Robert L. "Co-orientation Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 198-200. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n95.
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