SAGE Reference - Encyclopedia of Public Relations

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Co-Optation

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Co-optation is a strategy used by dominant institutions or organizations to respond to and eventually neutralize activists who threaten to disrupt the dominant group. The strategy takes a variety of forms, but essentially the more powerful organization creates the appearance that ...

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  Heath, R. L. (2005). Co-optation. In Encyclopedia of public relations (Vol. 1, pp. 197-197). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n94
  
  Heath, Robert L. "Co-Optation." In Encyclopedia of Public Relations, edited by Heath, Robert L., 197-197. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n94.
  
  Heath, R. L. 2005. Co-Optation. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 197 Available at: <https://dx.doi.org/10.4135/9781412952545.n94> [Accessed 15 Aug 2022].
  
  Heath, Robert L. "Co-Optation." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 197-197. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n94.
  
  Heath, Robert L. (2005). Co-optation In:Co-optation Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:197-197. doi:10.4135/9781412952545.n94
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