SAGE Reference - Encyclopedia of Public Relations

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Contingency Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

The contingency theory of public relations is a theoretical lens to view what public relations is about, as a realistic and nuanced means of managing the conflict that inevitably occurs between organizations and their publics. Contingency theory explicates the conflictual and ...

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  Heath, R. L. (2005). Contingency theory. In Encyclopedia of public relations (Vol. 1, pp. 192-193). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n92
  
  Heath, Robert L. "Contingency Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 192-93. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n92.
  
  Heath, R. L. 2005. Contingency Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 192-193 Available at: <https://dx.doi.org/10.4135/9781412952545.n92> [Accessed 18 May 2022].
  
  Heath, Robert L. "Contingency Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 192-93. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n92.
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