• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Consumer/Customer Relations

Public relations and consumer relations share many commonalities. In fact, some may argue that these two functions are “first cousins” because they both seek not only to develop relationships between organizations and their key stakeholders—but also to maintain and ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles