SAGE Reference - Encyclopedia of Public Relations

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Collateral

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Collateral refers to the accessory promotional materials agencies and companies produce to accompany an advertising or public relations campaign. As a broad term, collateral traditionally has been used to encompass all nonmedia advertising work. It most often includes any ...

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  Heath, R. L. (2005). Collateral. In Encyclopedia of public relations (Vol. 1, pp. 147-148). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n73
  
  Heath, Robert L. "Collateral." In Encyclopedia of Public Relations, edited by Heath, Robert L., 147-48. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n73.
  
  Heath, R. L. 2005. Collateral. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 147-148 Available at: <https://dx.doi.org/10.4135/9781412952545.n73> [Accessed 18 May 2022].
  
  Heath, Robert L. "Collateral." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 147-48. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n73.
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