SAGE Reference - Encyclopedia of Public Relations

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Burson, Harold

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Harold Burson, founder and chairman of Bursonmarsteller, one of the largest public relations firms in the world, was named the most influential public relations figure in the 20th century by PR Week in 1999.

Burson attributed his success to a combination of many factors, including ...

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  Heath, R. L. (2005). Burson, harold. In Encyclopedia of public relations (Vol. 1, pp. 102-103). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n49
  
  Heath, Robert L. "Burson, Harold." In Encyclopedia of Public Relations, edited by Heath, Robert L., 102-3. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n49.
  
  Heath, R. L. 2005. Burson, Harold. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 102-103 Available at: <https://dx.doi.org/10.4135/9781412952545.n49> [Accessed 27 May 2022].
  
  Heath, Robert L. "Burson, Harold." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 102-3. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n49.
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