SAGE Reference - Encyclopedia of Public Relations

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Bridge

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Bridge is a term derived from the stage and journalism to mean transition. Usage of this word as a term of art when referring to crisis responses and media training probably results from adaptation by public relations professionals of ...

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  Heath, R. L. (2005). Bridge. In Encyclopedia of public relations (Vol. 1, pp. 99-100). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n47
  
  Heath, Robert L. "Bridge." In Encyclopedia of Public Relations, edited by Heath, Robert L., 99-100. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n47.
  
  Heath, R. L. 2005. Bridge. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 99-100 Available at: <https://dx.doi.org/10.4135/9781412952545.n47> [Accessed 15 Aug 2022].
  
  Heath, Robert L. "Bridge." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 99-100. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n47.
  
  Heath, Robert L. (2005). Bridge In:Bridge Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:99-100. doi:10.4135/9781412952545.n47
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