SAGE Reference - Encyclopedia of Public Relations

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Uses and Gratifications Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

As radio, film, and television became mainstream items in 20th-century American life, researchers found new topics to study, particularly the way these new media devices and genres fit into the structure or routines of daily life. This outgrowth of the functional ...

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  Heath, R. L. (2005). Uses and gratifications theory. In Encyclopedia of public relations (Vol. 1, pp. 881-883). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n441
  
  Heath, Robert L. "Uses and Gratifications Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 881-83. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n441.
  
  Heath, R. L. 2005. Uses and Gratifications Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 881-883 Available at: <https://dx.doi.org/10.4135/9781412952545.n441> [Accessed 16 May 2022].
  
  Heath, Robert L. "Uses and Gratifications Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 881-83. SAGE Knowledge. 16 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n441.
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